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We are interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. We always try to approach the process in a playful way, with a sense of humor. We want people who view our work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. We always aim to create functional work that achieves our clients’ goals.
Trendy design and styles can work if you are designing something temporary, like an illustration in a magazine or a poster with a short life-span. However, most of the time at our studio, we seek to create work that can have a long lifespan and stay relevant for a long while, especially in relation to branding. The identity and visual language we create for our clients should stay fresh and relevant even after a decade.
Every single profession, in fact every single act that we perform, is in some way related to happiness. There's a famous quote by the French mathematician Blaise Pascal who says that even the person who kills himself, does it because he thinks this will make him happier, i.e., he'll be better off dead. So of course, happiness is also related to design: Can we become happier as a designer? Can we make other people happy with our designs?
Film & Video
We believe that creativity is all about making interesting connections between things that already exist. We think inspiration for those connections can come from everything we experience as human beings: our conversations, our travels, our dreams, art, a great psychology book, our love lives, etc. We try not to look within our own field of design for inspiration; that’s when you run the risk of regurgitating styles and techniques people are used to seeing. If you find your inspirations from unexpected places, and vary your inspirations to not be too close to any one source, it’s easier to create unique work. We frequent museums and shows and look at all kinds of creative work, like fashion, furniture design, painting, photography, and sculpture. We listen to music and have conversations with friends. We read books about psychology and science, and blogs about popular culture. The list goes on.
Social Media Strategy
Social Media Content