Neal Thakker


Nikul Patel


Nikul Patel


A new high-end kitchen-to-table brand that is attractive, sustainable, and handcrafted in India.

Puppets Tree has worked with Indian start-up Ampio Surfaces on its first collection of high-end oven-to-table surfaces.  Handcrafted in Western India, and perfectly expressing the best aspects of informal French looks and culture, Puppets Tree was designed website and the accompanying brand identity.

The brainchild of entrepreneur Neal Thakkar, Ampio Surfaces makes professional standards surface which is a statement in itself. Aimed at a younger demographic who are completely comfortable manufacturing offline, Ampio Surfaces is designed to bring people together through their website and fine craftsmanship.

An essential consideration for Ampio Surfaces was that the range was as sustainable as possible, both in the manufacturing process and with the amount of energy used during installation. With budget concerns over quality materials, it was also imperative that the range was manufactured using non-toxic materials.

The design team first undertook extensive research to streamline the range by determining the most useful combination of surfaces. The design team’s challenge was to work within these constraints but still produce a distinctive website that would appeal to a discerning and highly visually literate audience.

The design team worked hard to ensure that the website is easy to use, with carefully thought-out details that are both practical and attractive. While the overall appearance is minimal and sleek, some traditional French details were added.

The brand identity features a handcrafted serif word marque with a ligature and upturned accent, giving a feeling of lightness and ‘joi de vivre’. This is combined with a strapline which reinforces the brand’s provenance and traditional roots.

A set of the color palettes used throughout perfectly complements the colors of the brand. Puppets Tree design team art-directed all of the brand photography and created a set of playful slab-related illustrations which feature in campaigns and in social media assets.

With its striking design and playful brand identity, Puppets Tree has created a highly aspirational and sustainable surfaces brand. The perfect blend of modern approach and traditional manufacturing expertise, Ampio Surfaces is sure to appeal to slab lovers everywhere.

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